Nike: Better is Temporary

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NIKE : BETTER IS TEMPORARY

For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to Nike’s world headquarters and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into the company’s internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection. At Nike, the desire to be the best is a journey, not a destination–better is always temporary. 

 

TITLE

Nike : Better is Temporary

AUTHOR

Sam Grawe

PUBLISHER

Phaidon Press

CONDITION

New

FORMAT

Hardback

DIMENSIONS

310 x 230 mm (12 1/4" x 9" x 1.46"  in)

LENGTH

320 pp

PUBLISHED

January 2021

LANGUAGE

English

ISBN

9781838660512

U. CODE

U00015