Nike: Better is Temporary

NIKE : BETTER IS TEMPORARY

For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to Nike’s world headquarters and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into the company’s internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection. At Nike, the desire to be the best is a journey, not a destination–better is always temporary.