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A facsimile of IBM’s landmark graphic standards, documenting how Paul Rand’s identity system evolved across nearly two decades.
This extensive guide surveys IBM’s house style through logotypes, typefaces, numerals, binders, signage, packaging, and other applications created during the 1970s and 1980s.
TITLE : IBM — Graphic Design Guide from 1969 to 1987
AUTHOR : Paul Rand
PREFACE : Steven Heller
PUBLISHER : Éditions Empire
CONDITION : Used — Like New
FORMAT : Softcover
DIMENSIONS : 24 × 32 cm
LENGTH : 292 pp
PUBLISHED : 2018
LANGUAGE : English / French
ISBN : 979-10-95991-07-6
U. CODE : U00026
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